Count the three sins of Chinese animation industry

 Teaching institutions in more than 1,300 anime, animation more than 5,000 enterprises, more than 40 animation industry base, and had a not poor all over the Animation Festival, Comic Con, Anime Forum hh When the animation industry is increasingly becoming hot spot for investment, the experts listed in the domestic animation industry is overheated development of the sin: follow the trend of serious
In the recently held Conference of 2007 China International Cultural Industry Development Summit Merchants Forum, from the Communication University of China, experts pointed out that the quick success, blindly follow the trend of China's animation industry, the animation industry, the prospect of billions of temptations and the value of a series of national policies to support the development of animation industry initiatives, all eyes toward more and more of this emerging industry. At present, the Chinese animation companies large and small, more than 5,000 home; many provinces and cities as new industries will vigorously support animation and have been introduced preferential policies, the establishment of the animation industry base; there are more than 400 professional schools to set up the animation, and animation-related including school and training institutions of all kinds, including more than 1,300 much.
to the interests of the blind into the line, most SMEs homogenization of serious, intense competition; some local governments to follow the fashion or the performance, enthusiasm alone, and regardless of their own with do not have the resources and market, industrial base to a big way, and the base the better the scale of construction investment as possible, in order to attract companies settled. eventually led to a lot of local animation industry base in name only, became a real estate development in disguise. A medium-sized cities participated in the Several small booth at the show animation works, almost without the participation of well-known enterprises, the audience is scarce, particularly in the younger section of the majority of children.
In addition, animation training, follow the trend also contributed to the quality of teachers low, every one seriously. This reporter learned that the Beijing Film Academy since 2000, first in the country since the establishment of Animation Academy, just a few years time, the country set up the animation or digital arts professionals have more than 400 colleges and universities, social fragmentation training institutions are just countless. However, most institutions do not have the teachers in the technical conditions and a crash animation professionals, and some schools do not even have a really engaged in the animation industry, animation has a deep understanding of the teachers , but the courses are taught in MAYA, 3DMAX and other software, and a far cry from the true sense of animation, students learn by virtue of learning is difficult. On the other hand, as saturated Enrollment traditional, such as animation Many colleges also have become popular professional recruiting students, increase revenue,
animation second sin: Format single
Experts pointed out that the herd blindly follow the trend, China's cartoon industry has shown the characteristics of a single format, resulting in anti-risk ability, severe structural shortage.
Cultural and Creative Communication University of China Development Research Center Principal Investigator Dr. Fan Zhou pointed out that in foreign countries, the animation industry for 70% of the cost of inputs needed to achieve through the extension products, such as related games, souvenirs and development, sales, broadcast only animated accounted for a small part of the whole industry.
Globally, the digital content industry output value of hundreds of billions of dollars more, but with games, animation-related derivative products whose value is doubled. such as Toy Story, , output from the animation industry, 11.7 billion yuan in 2004 to 2005 the development of 180 million yuan. but from the derivatives industry point of view: China's current annual sales of baby food each year around 35 billion yuan, annual sales of toys amounted to about 20 billion yuan, annual sales of children's clothing up to 900 billion yuan, children and various children's publications, audio-visual products annual sales of 10 billion yuan hh this, some experts have commented that, in some extent, the future development of these industries are dependent on animation and marketing leading role in this emerging industry, and so on, the Chinese animation industry will have over one hundred billion yuan output value of the huge space for development.
But for now, % of the Chinese animation enterprises broadcast animation alone to survive, which is obviously upside down. Production Committee, by the production, publication, distribution, derivative product development and other fields of professional companies, according to the field of division of labor, production facilities just producing, broadcasting organizations are only responsible for air, clear division of labor. This will not only share the risks, but also to achieve maximum utilization of resources within their respective fields. But now in China, ; fact, the animation production company distributed energy, weakened the advantage; and hold the power of broadcast television broadcasters are accustomed to homegrown or lower price buy business works. ; such results, leading to a single format of Chinese animation industry, anti-risk ability, severe structural shortage. plantations planted like, if all of the same species planted, then the occurrence of a pest may lead to the death of the whole forest. The third sin
animation: the lack of originality
experts pointed out that although the national policy to encourage the original animation, but the moment, the domestic real business can be very few original animation. a considerable part of the animation business, only to the foreign animation for hand-earned money. such as the so-called , mechanization, , and some animation order also involves sex, violence and even ideological issues, resulting in cultural erosion, cause serious harm. Li Zhongqiu pointed out that The fundamental reason is not insufficient number of domestic animation, but the quality is not high.
fact, if just from the production point of view, as early as 2004, China produced cartoon to occupy one-third of the world's annual production . but where the processing of his country to reach more than 30,000 minutes as much as, or even beyond the original year of 28,000 minutes of domestic animation.
In addition, the lack of original talent, originality or talent in many ways the existing system can not come to the fore the ability to play under duress, but also the development of China's animation industry fatal bottleneck. In this regard, the Beijing Film Academy, said Sun Lijun, Dean of Animation, Chinese animation is not the lack of talent mid-production components, but the advance planning and creative talent, That is in the writer, director, modeling, graphic design talent is in short supply. The United States, an MGM producer also believes that, despite a rich talent pool in China, but the lack of creative animation talent, story, there is no good role set, even with the best technology can not be achieved excellent animation. and let it play out before, is the domestic animation industry in terms of the current most critical issue. Of course, this also depends on changes in our thinking, deepen the reform system, and the heavy responsibilities of the long-term effort. Anhui, a publishing industry veteran says.