Text / Lo Yu
car is not just simply add the four wheels of an engine, it can be set in one of the real world the essence of art. The author has in the General Motors interviewed four of four industry experts: General Motors vice president of global design Edward b Will this, Tongji University Institute of Architecture and Urban Space Age Zheng, frog design founder Esslinger, founder of design studio Zhu Feng Zhu Feng .
look in their eyes on the future direction of automotive design, architectural design on how to provide solutions to sustainable urban development, automotive design and industrial design on the similarities and differences and their common goals, as well as entertainment and transport industry consolidation opportunities, but also how it all?
Q: Many people buy a car is to driving pleasure, but we now know for the future design of the traffic or the car, there will be automatic driving and safe driving to Without those experiences, then how to solve this problem then?
Zhu Feng: In fact there is no panacea for solving all the problems, many people will go for the fun car to drive, they feel that car is very interesting, it was only the pursuit of security, not What fun, there will always be two kinds of people. I think in the gaming industry, more and more experience is an experience, you play the game continually upgrading and you can drive a better car, so in the game . those who can play the game, a one liter up, the car's kinetic energy is even more feet, the farther you drive the car will get better. In the present design which may not necessarily be so, but in the game industry is that, in the future is also possible to design such a car, that depends on who opened the car, if you want to drive cars for fun people, you can open some of the features of a car to go to these people Enjoy.
Q: We used to think sports car design is cool, the vision of 2030 is said to have interconnection of the electric car, may open up these cars is not particularly interesting, but very safe, All up, ?
Edward b Will this: I still want to introduce EN-V, these cars are automatic driving, I just said, no solutions, or no one answer to solve existing many problems that our world is composed of a variety of customers, by 2030, there may be other types of sports or the existence of cool cars, not necessarily all of the cars when the time is boring design We are talking about the vision of 2030, when the time anything could happen, we must also take into account the customer's emotional factors, and their emotional end result, some people driving to driving pleasure, some people feel more free to travel facilitate the better. Some people may think from their point A to point B move is very difficult, or they are born with defects in a number of diseases, so that they can not drive, to give these people the opportunity to experience the thrill of driving. like EN-V even for the relatively safe, efficient mobile network, but may also have other solutions to solve the problem of driving pleasure.
Q: Now the city's development faster and faster, we all think inside the city life, especially cities like Shanghai has attracted many people, this development also brought some traffic pressure, how to better do a good job in Shanghai, city of the future management? How do we find solutions to the future of transport means it?
Zheng Age: the ideal city from the future, there are many aspects, some of the above organizations from the city, some way above the traffic from the city, but I think the city's traffic is a very complex set of factors, I do not believe in the future just a way, it must be multiple ways to solve traffic problems, not only have today to see this car EN-V certainly will have other car, a public transport vehicle, will follow subway, bicycle combination up. Today we made EN-V, over a decade there may be something new out, so we want a diverse way, but this is difficult, because it is difficult to imagine how to 20 years, so the city should transport facilities to provide space for as much as possible to meet. I remember I was asked why not build more roads Shanghai, so that our car can be a little more production, more run on the road, I said why do not you consider changing the production method? should Multiple modes of transport to produce, not necessarily the car, so I think in the future must be diverse, thank you!
Q: iPhone's emergence as a latecomer, in recent years changed the phone's form and future prospects , the automotive sector will also appear similar products? it appears to have much chance?
Edward b Will this: I would also like to hear about this issue very compliance issues, but it is indeed a challenge issues, but also a complex problem, the problem means that iPhone is very innovative design, can be said that a gun fight in the market, red, won a big piece of the market, in the automotive industry will appear similar products I believe the change will certainly be very large, EN-V is one of the solutions, and this was not just a solution for Shanghai, I think this program could work in which many of the world environment, this is the solution program were one. But I do think the market should be said now to have more complexity in the market there will be a variety of solutions.
Esslinger: iPhone does have some elements to attract consumers the phone is very personalized products, but also for mobile phones, we mainly use it to satisfy the function calls, each phone are actually very easy to use, so we can make it very user interface Simple, you can put them in the different kinds of content, this is as a communication tool. For the automotive industry, my advice is to say, now we definitely want to put two hands on the steering wheel, the future is not fully subvert the driving experience? is not two hands on the edge of the can, so that we can enjoy more information, you can do a lot of other things. From today's perspective, to look to the future, in fact, there is no way help us do a lot of innovation, innovative ideas or breakthrough ideas. I feel that we need to have a more pioneering ideas, but also to ensure that the products we have developed is very friendly to use. There is not including the wheels must be installed like this, I think this can have very many new ideas.
Zhu Feng: I would like MP3, iPhone, and so the thing that great emphasis is user friendly, is it a great feature, they is not focused on security, features, etc., the car industry, driving the car on my own experience, I think it is not in the car can help me do some simple things that make it up itself is very simple, I do not want my car with a variety of different buttons, different key operation is very complex. Of course, there must be cooperation and a lot of outside companies, like the iPhone also, and many external companies to cooperate, I want to emphasize is that some simple things that make our life easier, so a lot of people looking to know how to use it, just like iPhone looks very simple, you see that how to use a very Simple.
Edward b Will this: some of the basic features plus some internal design, it will be a very big innovation, I am afraid the future there will be more modular car there, and is more user-friendly sex, as the size of cars, and other parts of those works, maybe it can also be made transparent.
Q: car production process will produce pollution, so you suggest that we want to use environmentally friendly recyclable products, in fact, I am afraid of these products to use than conventional materials more expensive, I want to ask is now the designer is not required with these car makers to cooperate more closely, so as to design and to reach a balance of Automotive ?
Esslinger: You said this is also a good idea, in my career, we are to take advantage of some of the existing technology, to subvert our traditional mind-set, developed many new products . In addition, we will communicate with many people, to understand different ideas, including a lot of material in front of you also mentioned that the cost is not to be so everyone can afford. The other is the software side, we have as much as possible to communicate, but also take into account ergonomic and easy to use. so the whole design process will involve a variety of different steps, such as Apple's Steve Jobs to do in this area very well, he also communication and cooperation with many people, done a lot of testing, in fact, many people may think that this thing is very simple to do, or that the design is very simple, but really no one else to do such a thing, finally made it to the Apple out.
Also, I think how we can make good use of the design process I mentioned earlier, there we have to consider the human-machine interface, ah, I think all of these will give us the final vehicle design with to a very big change for us, our designers to accept the challenge, to dare to think about the things we now think it's impossible to be creative. Frankly, I really hope that the young age of twenty, to re-design and try to do more.
Edward b Will this: I believe that changes in human-machine interface will certainly happen soon, you will have the opportunity to experience.
Esslinger: In fact, many changes in the external environment and the crisis will bring about internal innovation and breakthroughs. Recently, I also consider the most basic and natural materials and materials, I am very concerned about the human, cultural, and includes ecological, I believe, 2030 will certainly see lots of new vehicle design, and interior in front of you also mentioned, including mobile phones, from the perspective of more features entertainment.
Zhu Feng: the combination of entertainment and car with the biggest obstacles? is human nature, people hope that by the way he needs to do a variety of different options, but for designers, we can not take care of all the ideas, we may do something we have not thought about, we can do is to understand the market, such as EN-V it has a strong automaticity, it can autopilot, this is the concept we had not thought of. There is cooperation, I have seen many videos which will be mentioned by different means of communication and cooperation between the parties, and now communication is not very common, often because of interest, we all want to reduce costs, but also do not want to share this technology with other people, a lot of things to occupy his or her own forward, they do not want to share the technology with each other, I think this is a very big challenge. For example, I can do this building, I was doing this car, truck and car in the end how to communicate between, how for sale, these things I think is probably the biggest obstacle, this is what we have experienced in the entertainment industry has been a problem, such as what will sell better, not a lot between them to communicate.
Edward b Will this: For our part, we in the development of fuel cell vehicles, etc., as is a lot of money and effort invested , but you must make sure that someone has to use, and must also have adequate infrastructure, such as charging stations, I think this is a great challenge. These cars sold in China is not very good, because we do not station infrastructure, such as charging stations.
Q: In fact, the most difficult to say, or the integration of the automotive industry and construction, Zheng Suozhang is how to keep up with the car we explore the combination of construction, imagine, 20 years later, as GM to express the theme of show is 20 years after the car is capable of fully integrated with our architecture, including the animation we just look at them, you can see the car can automatically park in the General Motors Hall of video rendering them , you can even see the car parked in the balcony, for 20 years after such a situation, how the city's architectural design to meet the needs? is not able to achieve this within 20 years the effect of it?
Zheng Age: I would also like to ask a question, that is, from our city, completely different with the car design, car design is best dug out a new style every year, so that everyone can buy, toys as well, but it is precisely against this urban construction kinds of toys, we have been able to emphasize the best in the city in 1000 and now 1000 years ago, the city also continues to maintain, it is best not to like about a year before a changed appearance, under three years, the memory of our are erased, the city to preserve this memory, keep up with the means of transportation may require relatively long time. I also think that if we, or other automotive industry, including telephone equipment industry, how to meet the sustainable development, should be allowed to more distant point of its life. I just returned from Italy last week, came back a few decades ago, Italy's Fiat to the earliest models are still available, I think not that it does not follow the fashion, we have to consider sustainable development, future will certainly be a pluralistic age, we might in newly city build a satellite city in time, in accordance with the requirements of the construction of new cities, but in the old city which we have to have transportation to adapt to it. While we must be innovative , but also to retain the traditional.
Q: from automotive design and innovation, we know that the U.S. has been the emergence of a car is flying cars, and sales in the United States, in your opinion that EN-V flying car with the car to do a PK, 20 years later, which is more suitable for future urban development, better suited to human needs?
Edward b Will this: Actually, I spent a lot of time talking EN-V, just to mention to a open their own aircraft, air traffic control is in fact annoying, so if a person driving in the air to drive a car will be sick of it, there are many rules to abide by, you will be flying to be a man, you are sure to go through a long-term training and training, a lot of trouble. Now if all the ground so many cars fly, I really can not imagine.
Q: How do we affect the political environment? so that we can better implement sustainable and harmonious design.
Esslinger: Biru Shui concept of low-cost cars, it is actually also a need for supporting infrastructure, supporting the fact that infrastructure will also need to push the government, including the relationship and the business community should also have such interaction. I do not understand the question you just asked, from me to answer your question, I think China may now be such a heritage, not fully established, that motor vehicles, unlike the United States has been the cultural heritage very mature. So here we need to do a bit of input, driving the need to establish a set of traditional moral values or down, so will be more to promote the development of this area of work. We should also be designed to consider the case of local factors, these factors were incorporated into our design. This is interesting, if you are from the West, you think China is excellent, but if you are Chinese, do you think China is not very satisfactory, there was the Fortress Besieged effect, I think we always have to pursue innovation, we have to think about what we can create a cooperative, not behind closed doors, for their own interests to do.
Q: Now we know that most of the car entertainment system for passengers to use The question is how can the rear seat passengers to better enjoy the car system, 20 years later there any better way, that is, the process of car drivers, the passengers how to enjoy the car entertainment system? < br> Zhu Feng: I think the car itself is an entertainment, I want to play games, watch movies, I have the feeling you want to drive, if you want to buy a car, you buy it? sports car in front of you also mentioned, you are buying an experience, so the design of the time, in any vehicle which should give such an experience, not to say that I spent a million to buy the car, not to say that I spent two hundred thousand or twenty thousand would not have this experience, In fact, different levels of car should be able to give the user a different experience. I can take pictures in front of the car, take pictures with my friends, I can come home and vehicle of communication, my car is very cool, it can tell me how many miles I've run and so on. In fact, through their iPhone Apple has confirmed this, that is so that we can have a better user experience, so that everyone willing to use these products.
Q: One problem is that the driver's responsibility, especially the drivers of tomorrow, after which the car is on autopilot, and if these cars are not reliable, then how do? these people in the car driving with the automatic mode, they themselves did not drive Once the meet danger how to do? this issue we have not considered?
Esslinger: Actually I have the elevator phobia, I just take the elevator up when I was very afraid, but I still come up In fact, this I can tell you half an hour, I think it is to believe in ourselves, because we always live in a system which, if any problems can only think of a way to avoid. For example, if our cars kept the dust you go to wash, if the car have any questions, you as a person can still control, but to help you automatically drive cars, but people still have autonomy.
Zhu Feng: In fact, we should give thought to keep up with technology development, since this car is a networking event of an accident, the car will automatically stop, to put our ideas to keep up with this technique, the aircraft autopilot which, in fact, these pilots is also possible to manipulate the aircraft, but this system itself can still be good to help you open, but the problems, the driver can accept, in fact, human error is very common, many of the crash is not a system problem, but the pilot misjudgment. Then we drive, or to There is a willingness on autopilot, but we also have to be able to drive.
Edward b Will this: If you want pure autopilot, then may be to the technology is fully mature before they can go to trial, every mention of advanced technology it needs to continue to improve, and continue to put it forward, forward, to make it more perfect.
Esslinger: This very good question, for example, some people like to smoke while driving, if If any accident occurs, the air bag opens, if I was smoking, the situation is not good, so I think that the future car or want to do better in the interface areas, people and cars can be made interactive communication better, rather than the technology we are now under such a mindset to imagine the future. The key is to look at the connectivity of the network, its efficiency is very important.
Zheng Age: has also been thought made the whole city light rail system, this car has been opened, you have to go to go up, go on down, this is a systemic. If such a claim in accordance with, EN-V is a single system, but with other systems mix may die, how to adapt to a wide range of transportation future, and this city is very important and needs to planners, architects and designers to work together, imagine the future.
Q: car safety is very important, we see this car is good or look at its security, we now also look at the maximum speed, and acceleration of the time, the car brand and so on, but 20 years later, we choose what vehicle standards ? If I want to choose a good car, the standard of what is it?
Edward b Will this: This problem is very complicated, what is a good car at a later standard? I think the choice among the car in the future, it Design is very important, of course, that time the car should be good quality, there are fuel savings, and may be completely without fuel in the future, and anyway, the design is very important, this car looks like, It's basic ability, this car is for the consumer's life is not relevant or useful.
Zhu Feng: I think the car has been there a long time, overnight, there can be a huge disruptive change, we car has a certain habit, and there will be a variety of cars, some people like sports car, SUV Some people like to open different people have different choices, some cars sold in the United States well, but in Asia not sell, a depot must be aware of this, you can do the characteristics of a car, so the car will also be others that are good, very unique, everyone will like you, this is a standard.
(by danieluo)
users are welcome to correct me, enlighten me, email: danieluo@126.com
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